So what happens when you let a bunch of investment banking monkeys apply their expensive corporate finance, financial modeling and quantitative research training to the business of sport?
Answer: You get a series of well packaged research on the economics of the upcoming FIFA World Cup 2010 football (soccer) tournament, held in South Africa. Goldman Sachs, UBS and JPMorgan have each published World Cup reports this year, each with varying themes on the business of sport and football.
Goldman Sachs World Cup 2010 report includes extensive contributions from a variety of well respected commentators, analysts, politicians and businessmen. Adrian Lovett of 1GOAL writes about raising basic educational standards in the emerging world through the vehicle of the World Cup. Former South African Central Bank Governor Tito Mboweni discusses the host nation’s chances, aided by the football analytical skills of his nephew. Russian Deputy Prime Minister Shuvalov expresses his hopes for a World Cup in Russia in 2018. Carlos Cordeiro, a former Goldman partner, describes why the 2022 competition should be held in the USA. To keep it fair and balanced, Andy Anson, CEO of England’s 2018 World Cup bid, states his case. Many of the Goldman World Cup report's country pages are written by distinguished guests such as Otmar Issing on Germany, Mayor of Rio Eduardo Paes on Brazil, Edwin van de Sar on the Netherlands, and a group of football-loving FX traders on Italy and Tudor’s Angel Ubide on Spain. In keeping with tradition, Goldman also assembles their Dream Team for the 2010 World Cup, based on the results of a 2,955 voting process by their clients.
JP Morgan's World Cup 2010 report has received good press coverage this year, for their unique approach of applying their Quantitative Models and methodologies, traditionally used to efficiently screen and identify stocks based on information and data (analyst upgrades, valuation metrics etc) that is proven to help predict stock returns, to model a statistical outcome for the winners of the World Cup. Read JP Morgan's World Cup report and benefit from a educational background on quantitative financial modeling techniques in a fun and fruitful way. Many, though, may find issue with JP Morgan's prediction that England will win the World Cup in 2010.
UBS Wealth Management Research's have applied what they call their "usually quite dull analytical toolbox" to deciphering the beautiful game's most coveted championship in their World Cup 2010 investor guide. As this is the first World Cup to be held in Africa, UBS thought it would be useful to take a closer look at a continent that is too often forgotten when it comes to searching for investment opportunities or, even more simply, when assessing the state of the world economy. UBS points out that Africa accounts for 15% of the global population and is likely to account for 20% in just a couple of years due to its strong demographic trends, and does a deep dive into trends, information and analysis on African economy.
Weigh in with your winner predictions and analysis for the World Cup. If you have developed spreadsheets, prediction models, scorecards, or come across anything interesting that helps add a quantitative element to the upcoming tournament, be sure to share.
Otherwise, enjoy all 3 reports - and enjoy the beautiful game - attached below for your reading pleasure.